Many of the objects I have cataloged during my time with this collection bear signs of use: paragraphs of type circled in ballpoint pen or cut out entirely, lead-smudged fingerprints likely left by typesetters, signatures coming undone from their text blocks. These details are the most precious to me. They are instances in which an object left an impression on its reader, and in turn, its readers left a tangible impression on the object.
By making note of these imperfections
the metadata, I hope to preserve the labor and relational histories of the objects, and in a way, center the people who made them. 92 years ago, typography scholar Beatrice Warde argued that good printing should aim to be almost invisible, likening the rare success to a crystal goblet filled with wine (Warde 11, 13). Imperfect, dog-eared, oxidizing type specimens upend this notion, instead placing emphasis on construction and transformation rather than content.
The text included in type ephemera is not meant
Convey a message or narrative; rather, it is present to center and sell the type. As letterpresses are no longer the phone number database means of print production, new styles of letterpress printing have become popular—one example being the “bite” or heavy impression of type into paper—revealing first and foremost, the hand of the printer.
As an archivist, ephemera is endearing
Me because it is a form of printed matter that is not meant to endure. Cataloging ephemera transformed the way I thought about time, decay, and value. Before entering the Archive, I favored examples of pristine letterpress printing and craft. Presently, I have grown fond of and admire the work that reminds us of our own temporality.
Ephemera still holds a place in our lives, though its proliferation is diminishing as we move toward a more environmentally conscious world.