Although influencers as we know them on Instagram are still a relatively new profession, we are slowly learning what effect this has on the lives of their children.
TikToker Lou shared her
A experiences as the child of a mommy blogger and the impact it had on them. Lou talks about the feeling of always having to be “on .” And the awful thought of photos of Lou being shared with complete strangers without them knowing what they were doing with them. For Lou, these negative effects ultimately led to a breakup with their mother.
In Lou’s case, and in the case of many other children of influencers, the right to remain anonymous was not respected from birth. I expect we’ll hear more stories in the near future about children of influencers who became part of their parents’ business model without their consent.
Children at large, new laws on the way
In the Netherlands, influencers have a relatively accurate cleaned numbers list from frist database broad discretion when it comes to featuring their children in sponsored or unsponsored content. In France, however, new laws have recently been introduced to regulate the use of children in online content. These laws stipulate, among other things, how many hours a child can work online and how the earnings should be used.
With the increasingly mature influencer market, it seems inevitable to me that the role of children be considered. I’m curious to see if we will follow France’s example and implement stricter rules to prevent the exploitation and loss of anonymity of this vulnerable group.
